Preti Flaherty set out to redevelop their website in order to project their stature as a leading New England firm. The new website would need to convey the firm's unique culture to visitors and communicate effectively with the firm's key audiences. Their new online marketing strategy would also require continuous publishing and content management.
Easy-to-Use, Intuitive Navigation
Visitors can easily locate the pages they need using the primary website navigation or search. The navigation allows the addition of featured images to highlight special menu items, and it includes a "call-out" space, where textual or graphical announcements can be made. The menu includes a smart search, which begins showing search results as soon as a visitor begins typing.
Homepage with Featured Case Studies
Preti.com distinguishes itself at first sight with a striking home page that features bold imagery and clean, modern design. The page layout allows the firm to feature successes and drive traffic to case studies and press releases.
Advanced Professional Search
Advanced professional search and filtering tools enable visitors to quickly find the attorney or professional they need by location, practice, position, industry, or any combination thereof. The directory of professionals includes everyone in the firm, along with a downloadable v-card and email link.
Careers Mini-site
The careers section of the website has its own look and feel which, although distinct from the main firm website, retains many common elements such as navigation style and design. The content is managed within a single environment, using the Saturno WebBack content management system.
Bill Tracking Extranet
Clients are served by the firm's powerful extranet site (Saturno Extranet ™), where they have 24-hour access to documents and information about pending legislation. Preti Flaherty's Bill Tracker makes it simple for attorneys to keep clients informed about the progress of bills with general information, bill-specific annotations, export capabilities, and sophisticated searching and filtering tools. A mobile phone version makes it possible for attorneys to provide clients with continuous updates from legislative hearings, immediately, as decisions are made. This system helps legislative specialists and marketing staff to stay on top of the fast-moving and complicated legislative process.
Email Marketing & Events Registration
To send email newsletters to thousands of subscribers on a regular basis, Preti Flaherty deployed Saturno Email Marketing Center. All news, articles, events, and other content available on the firm's website can be quickly and easily sent to subscribers. Subscribers can use the firm website to manage their subscriptions and to subscribe or unsubscribe from various publications that the firm offers. E-vites (electronic event invitations) containing "Register Now" links can be sent to potential attendees, and follow-up event registration confirmations and course materials can be sent to all registered attendees. Events can be paid for using a variety of payment methods, waitlists are automatically generated, and multiple discount levels can be applied.
